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Sugardale Brand Refresh
15544
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Sugardale Brand Refresh

Date

2019

Category
Identity, Strategy
Client

Sugardale

 

Company

Global Prairie

 

Role

Creative Director, Strategist

 
Based upon insights gleaned from primary and secondary research, a brand positioning strategy was developed for Sugardale which, in turn, informed a complete refresh of their visual identity. This work culminated in the creation of a comprehensive 35 page guide ensuring consistency of message, tone and visual language (which can’t be shared here, for obvious reasons).

 
The refreshed brand was introduced with a full graphic wrap of their new flagship food truck and hot dog cart, which tour the country every summer.

 

Questions?

holler@kendalricher.com

 

Want the full case study?

holler@kendalricher.com

 

Just want somebody to talk to?

holler@kendalricher.com