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Sugardale Hot Dog Packaging Update
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Sugardale Hot Dog Packaging Update

Date

2018

Category
Strategy
Client

Sugardale

 

Company

Global Prairie

 

Role

Creative Director

 

In addition to launching a new line of uncured hot dogs to meet consumer demand, we revamped all packaging and developed a brand positioning strategy. Informally deemed the “Eat Happy Revival,” we positioned Sugardale to be the only brand to say “It’s OK to love hot dogs!” With an unapologetic yet cheerful tone, they celebrate their love of the humble hot dog, alongside everyone else who feels the same.

 

 

Questions?

holler@kendalricher.com

 

Want the full case study?

holler@kendalricher.com

 

Just need somebody to talk to?

holler@kendalricher.com