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M&T Bank User Journeys
16021
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M&T Bank User Journeys

Date

2014

Category
Strategy, UI/UX
Client

M&T Bank

 

Company

Rosetta/Publicis

 

Role

Creative Director, Strategist

 
After conducting primary and secondary research, we identified two primary segments within our overall target audience: consumers and small business owners. Using insights gleaned from the research as well as site analytics for the cohort, I was able to create distinct personas and user journeys for each segment. This work was used to inform design and campaign briefs for the upcoming year.

 

 

Questions?

holler@kendalricher.com

 

Want the full case study?

holler@kendalricher.com

 

Just want somebody to talk to?

holler@kendalricher.com