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Sugardale Hot Dog Launch Campaign
15535
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Sugardale Hot Dog Launch Campaign

Date

2019

Category
Campaign Development, Digital Advertising, Social Media, Strategy, UI/UX, Video, Web Design
Client

Sugardale

 

Company

Global Prairie

 

Role

Creative Director

 

Based on insights from our earlier brand strategy work, we created a multi-channel campaign called Hot Dog Out Loud. Like-minded consumers were encouraged to share their “guilty pleasure” hot dog stories, which were featured in tactics including digital advertising, radio spots, sport event signage, a micro site, and social media. Rather than heavy-handedly telling consumers they should love hot dogs again, Sugardale instead provided a platform for hot dog-positive conversation to occur naturally, becoming the joyful sponsor of a movement larger than just their brand.

 

 

Questions?

holler@kendalricher.com

 

Want the full case study?

holler@kendalricher.com

 

Just want somebody to talk to?

holler@kendalricher.com